NovaCat Is Almost Here: A New Generation of Cat Nutrition

For decades, cat owners have faced an impossible choice.

We love our cats and want to give them the very best nutrition. At the same time, many of us care deeply about animal welfare and the environmental impact of the food we buy.

What if you didn't have to choose?

That's the question that inspired NovaCat.

We're proud to introduce the world's first complete wet cat food developed with microbial protein, alongside carefully selected plant-based ingredients—a breakthrough that could change the future of feline nutrition.

Designed for Cats, Backed by Science

Cats are obligate carnivores, which means they have unique nutritional requirements that must be met for them to thrive.

Contrary to popular belief, what matters most isn't whether nutrients come from an animal or another source. What matters is that cats receive every essential nutrient they need—in the right amounts.

NovaCat has been carefully formulated to provide:

• Complete and balanced nutrition

• High-quality protein

• Essential amino acids

• Added taurine

• Vitamins and minerals required for everyday health

It's worth remembering that taurine is added to commercial cat foods—including meat-based diets—because processing reduces naturally occurring levels. What matters is that cats receive enough taurine, regardless of where the rest of the nutrients come from.

Powered by Microbial Protein

One of the most exciting parts of NovaCat is our use of microbial protein.

Produced through a natural microbial process, this next-generation protein delivers an excellent amino acid profile designed to support feline nutrition.

This isn't simply plant protein trying to imitate meat.

It's an entirely new category of sustainable protein that's helping shape the future of pet food.

As this technology continues to develop and production scales up, it has the potential to become more affordable, more sustainable, and accessible to millions of cats around the world.

But Will Cats Actually Eat It?

It's probably the first question every cat owner asks—and rightly so.

Cats can be wonderfully picky.

That's why taste and palatability were just as important to us as nutritional science.

In our First Approach palatability study using our "No Tuna" style meal:

• 42.9% of cats eagerly ran to the bowl and started eating immediately.

• 42.9% approached normally and began eating within moments.

• 14.3% approached more cautiously with repeated sniffing.

• 0% refused the food.

Overall, 85.8% of cats showed immediate acceptance, with none avoiding the bowl.

For us, that's incredibly encouraging—and we're excited to continue improving as we prepare for launch.

Three Delicious Recipes

NovaCat will launch with three complete wet food recipes:

• Purrfect Paté

• No Tuna Shreds

• Garden Chunks in Jelly

Each recipe has been created to deliver complete nutrition while giving cats the textures and flavours they enjoy.

Kind to Cats. Kinder to the Planet.

Every meal has an impact.

By embracing innovative ingredients such as microbial protein, we believe we can help reduce reliance on conventional animal agriculture while continuing to meet the nutritional needs of our feline companions.

Our vision is simple:

• Complete nutrition.

• Science-backed innovation.

• Zero cruelty.

• A lighter environmental footprint.

Because cat food shouldn't cost the Earth—or other animals.

The Journey Is Just Beginning

NovaCat is almost here, and we couldn't be more excited.

We're building something new—not just another cat food, but a new way of thinking about feline nutrition.

If you'd like to be among the first to hear about our launch, receive updates, and follow our journey, subscribe  today.

Whether you're a cat lover, veterinarian, retailer, investor, or simply curious about the future of pet nutrition, we'd love to have you with us as we take the next step.

NovaCat — Premium plant-based nutrition crafted for your feline carnivore, powered by the next generation of protein.

Coming soon from OM PETS.

 

What would you like to see in the future ? Click on this link or scan the code to let us know your thoughts !!

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